When the 17^th annual HBA Global Expo (www.hbaexpo.com) opens on Tuesday, September 15th at 9 am at the Jacob Javits Convention Center in Manhattan, attendees will have the opportunity to hear from organic and naturals pioneer Horst M. Rechelbacher, founder of Intelligent Nutrients and Aveda. Rechelbacher will share his unique insight and his consumer passion for all things natural and organic.

Lisa Price, founder of Carol’s Daughter, will immediately follow Rechelbacher, and will also present HBA’s first annual“Positively Beautiful” award.

As an active environmentalist, innovative business leader, author, artist, and organic farmer, Rechelbacher practices what he preaches.Of Austrian descent, he began a three-year apprenticeship in the beauty and salon industry at age 14. In 1965, he started his own salons and product line called Horst and later in 1978, he founded Aveda Corporation, a global plant-based cosmetic company. Nearly two decades later, he sold Aveda to Estée Lauder and remained a consultant until March 2003. Rechelbacher then focused on his new product paradigm, Intelligent Nutrients, a health and beauty product company, utilizing 100% food-based and organic-certified ingredients.

Since the mid 1960s, Rechelbacher has dedicated himself to analyzing the chemical constitution of plants, and pioneered flower and plant-based flavor-aroma-therapy, functional foods, and nutraceuticals to enhance personal health and well-being. In his continuing study of plant-based medicine, he collaborates with noted physicians, chemists and pharmacologists, as well as with experts and traditional healers throughout the world.

HBA Global Expo, the leading product development event for the personal care, fragrance, well-being and cosmetic industries, will take place September 15-17 at the Jacob K. Javits Convention Center in New York, NY.